Gone are those days when you used to advertise through flyers and pushups, with the dominance of technology and reliance on IOTs, the demand for a website is on the rise. Most businesses are eager to maintain a website, but fail to rank on search engine result pages. Google is an astute analyzer; you have to regularly feed it with updates and new trends. If you feel like your website has been performing poorly, chances are you haven’t kept up with the latest SEO trends. The era of Panda and Penguin is over, the dawn of Humming Bird has happened and you have to prepare your website according to the changing trends.
Some Innovative SEO Trends to Consider for Optimal SERP Ranking
Google AMP
Accelerated Mobile Pages Project, a new initiative launched by Google to create more user-friendly websites. According to this new trend, a lighter and simpler version of HTML is in demand. With slower loading web pages eating up traffic, AMP has become a game changer for dominating the SEO arena. AMP pages will load 30 times faster than regular web pages and should be adjusted accordingly for best results.
Redirect back on image
Back then, “redirects” were called SEO leaks, but with changing requirements, they’re back in the game. In the latest Google announcements, it was announced that “Redirects” will no longer contribute to SEO leaks. Now all websites can use 3xx redirects to rank their websites without any problem.
Social Media Redirect
As the brand moves on social media, Google is ready to help you rank your website, if they do well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest and YouTube will have benefits in real time. The more likes and reviews about your website on social media, the higher the chances that traffic will be directed towards your website.
quality content
Gone are those days when Google only focused on keywords. With changing trends, you will need to produce quality content. By quality we mean informative and non-promotional content. With this in mind, it is necessary to renew the content generation strategy and focus more on offering compatible quality, instead of keyword-filled garbage.
Keeping all these things in mind, you can compose the right way to deal with your search for higher ranking on SERP pages.