Most of the time, your corporate website is the digital identity of your business. Digital branding and corporate website development to win in the e-marketplace go hand in hand. If you are considering a corporate website makeover, you may want to explore the following areas:
# digital mark – Bring all corporate digital assets under one theme and brand to build your online business. From your website to marketing material such as presentations, proposals, signatures and surroundings.
# Inspirational design – The home page is more than a main office of your business. The main pages of the website are expected to reflect the philosophy of your business and inspire people to love and talk.
# Social media friendly website – Leverage social media channels and seamlessly connect and engage with your target customers. Depending on your business, you can choose the appropriate media channels to communicate and interact with your customers. A very good example of exploiting social media for business can be learned from KLM Royal Dutch Airline’s social media strategy.
# Information in capsules – Pack your website content into short and concise capsules, making it contiguous and wanting to bookmark, share or treasure it. Use infographics and videos whenever possible.
# Agreements – Technology is not to harm people. Technology is equipping people to do things easier and better. Don’t ignore convention by trying to be different. Never miss key indicators like “about us” or “contact us” on the website.
# Intuitive design – Provide an engaging user experience to your customers through intuitive design and easy navigation.
# Esthetic – Incorporate a sense of aesthetic fragrance into your website and make them feel it. Can your website make your visitors happy? By following a simple aesthetic, you can bring a big smile to the face of your target audience.
# Responsive Website Designs – More and more people use smartphones and tablets to access the website and applications.
# Predictive web pages – Personalize website homepage content based on geographic parameters and user preferences to connect with your target audience effectively and drive actionable results. Predictive websites remove redundant content and make your website a smart object.
# Call to action – Never miss an opportunity to trigger an action. Whether you’re buying a product or service, guiding customers to sign up, or just asking them to fill out a contact form or feedback form, make sure you find a space in the reality of the website. Just as coffee is for closers, so are conversions.