Creating a well-designed website is the first step in your internet marketing strategy.
which must be supported with techniques designed to drive traffic to the website to
long-term successful results. I wouldn’t consider opening a retail store in a
major shopping mall with no signage and shouldn’t consider having a good
looking for a website designed without expanding your web presence to be
found on the internet. The following overview of the strategy is designed to achieve
this results:

  • An attractive website that complements your company image and provides your target audience with information about you, your company, and your products and/or services.
  • A website that creates a call to action in the form of a purchase, contact, subscription, or other engagement by its viewer.
  • Create a successful marketing arm for your general business promotion and marketing campaign to promote your business, products and/or services.
  • Be competitive in your industry and market by meeting or exceeding industry marketing standards and attracting a qualified audience for your products and/or services through the Internet.
  • Generate and maintain or increase Internet traffic to your website, which will result in the conversion of traffic into sales of your products and/or services.

This search engine optimization (SEO) strategy is made up of several processes in
three stages

Level I

Website design is the foundation and beginning of successful internet marketing
strategy. It is true that there are several websites on the Internet that are unattractive
but it seems to work. If there are aspects of these websites that work, imagine how well
could do if they simply followed basic design implementation tactics that
it resulted in a good image and simply sent information to the viewer.
These basic concepts are essential to the success of Level 1:

  • Good web design that complements the image of the company and the products of the offline marketing campaign
  • Easy and logical navigation that leads the viewer more and more to the network of information provided by the website.
  • Attractive yet fast loading graphics that are pleasing to the eye and meaningful to the website.
    • Use of keywords compatible with search engines:
    • Use
    • Placement
    • Frequency
    • Relevance

  • Lean, clean and error-free coding

  • Relevance of the content to the theme of the site

  • Frequently changing content change

  • Content Is King: It’s All About Content, Content, Content

Level II

Once the website has been created and published, many new website owners think
that the project is finished. But in reality, the real work is just beginning. With the purpose of
To create a site to make money, traffic must be generated and directed to the website.
There are several effective methods that can be implemented at Tier II to make this
occur. While all methods may not be required to see successful traffic generation,
it will probably take some combination of most, if not all, to create traffic,
maintain traffic and eventually increase traffic to our website with long-term results.
Consider implementing these strategies:

  • Dynamic content is necessary, and by updating your website frequently, search engines see your website as active, not stagnant. How often should changes be made? At least monthly. But the more frequent the changes, the better. There are a few tried and true methods you may want to employ:
    • Monthly (or weekly) newsletter
    • Tip of the day that rotates to the page using a script from an existing information database on your site
    • RSS feed for public news sources that are updated hourly or daily at least
    • Changes in contact information, personnel, clients, etc.
    • Check links frequently to make sure they are active and valid
    • A simple content modification should be done from time to time in between these regular maintenance tasks that will bring the website up to date.

  • Good link management results in positive weight given by search engines.
    for search ranking. The algorithms used to weight one page over another
    requires a link popularity evaluation for successful traffic to your website. Link
    popularity is also one of the main contributions to Google and Alexa Page Rank.
    How do you achieve link popularity? It can be tedious and requires careful attention.
    to the selection of the links, but there are several means that can be used:
    • Reciprocal Links – Find relevant and desired web pages to exchange links with
    • Buy links based on Page Rank to increase your relevance and weight in the eyes of search engines
    • List with directories, paid or unpaid that will give your website additional exposure
    • Build links with link text in mind, designed to use relevant keywords
    • Link only to websites that have decent PageRank (PR); that is, PR of 3 as a minimum, PR of 4 would be the ideal minimum
    • Blogs: web logs linked to your site or popular blog posts with your links included to drive traffic to your site; a good strategy is to ping the blog post

  • Forums: participation in forums that allows you to leave your link with the intention
    to drive traffic to your site

  • Inclusion in the few free search engines and directories is essential, though
    you won’t see any results for months

  • Build an email list subscription feature on your site with the intention of
    sending electronic newsletters and announcements on a regular basis. This subscription list
    can be used for various other campaigns, including the sale of advertising space on
    your newsletter.

  • Buy sponsorship on other email lists where you can promote your product
    and/or services, as well as promoting your website in the process.

  • Pay Per Click (PPC) Campaigns with Google and Yahoo Search Marketing where
    you buy ad space for keywords that are popular for your industry if
    you are not in a saturated market. If your business operates on a saturated internet
    market, look for niche keywords for your PPC advertising. Determine your budget first
    and from there, you will know how much you can afford for the positioning of your
    longed for Everything is mathematical:

    • Price per click = monthly budget / number of clicks or
    • Number of clicks = monthly budget / price per click

    A well-designed combination of price and number of clicks will result
    and a constantly monitored campaign. The important result to watch is conversion.
    omitted. How many paid clicks convert to the desired result; i.e. new contract, sale of
    product, subscribe to the electronic newsletter, etc.

Level III

Finally, after hard efforts that are directly related to generating traffic for
your website, you’ll want to create additional follow-on traffic that’s under your
check. There are several methods for this strategy:

  • Taking the big list of ancillary keywords that directly or indirectly relate to your website, start shopping for keyword-related domain names that will be used to create websites that drive traffic and point money to your site.
  • Set up satellite pages using keyword domain names that are highly populated and targeted to keywords designed to develop niche traffic. As you develop niche markets that create new customers, you will be able to capitalize on those customers for the other products and/or services your business offers by focusing on information sites that link to your money site while informing and attracting these new customers. .
  • Create links, backlinks and cross links between satellite pages and your money site, improving your link popularity for all websites, especially your money site.
  • Display articles or e-books related to your industry and place these articles on your websites based on the best placement based on keyword dominance.
  • For long-term viral marketing results, create articles or e-books that you will sell on your website or offer to public domain websites where your link information must be preserved for use by anyone else on the Internet.

Surveillance

To determine if your SEO efforts are successful, you need to monitor the results of
backlinks, public relations and web trend statistics. There are many sources to generate this
data, as well as programs that will help in these analyses. Whichever method you
choose, either using specific programs or setting up a spreadsheet for input
of data, be consistent in tracking the data. There will be fluctuations from day to day.
day. You are looking for broad, general uptrends. Upward progress followed
by maintaining a strong position with slow and steady growth would indicate a
successful SEO campaign.