There are many reasons why companies choose to emphasize portability. For some, it’s as simple as frequent travel. For others, it’s just the convenience of knowing that wherever you go, your screen can follow you. Whatever your current level of corporate travel, there are pros and cons to choosing your mobility-focused advertising media.
Trade Shows for the Frequent Traveler
Many national companies are called to events across the country from their office. They are expected to introduce products, represent the company, and stay on budget, all while dealing with uncertainties like air travel and hotels. For this group, highly mobile tabletop displays are almost required. If you travel more than a few days a year, you should seriously consider a small cabin that you can easily take with you on a plane. Many companies are surprised to learn that there are some booths that actually come with their own case, allowing them to be easily installed or disassembled.
Desktop screens are not the only possibility for a frequent traveler. Banner stands and larger booths are also an option, though subject to some limitations. With a large, custom facility, traveling becomes much more difficult. Larger cabins can be shipped, although doing so requires a greater investment of time and money than simply checking it in as baggage on the plane or carrying it as carry-on.
Tabletop displays for local travelers
If your trip is more local and you usually go by car, then you can enjoy a wide selection of options. The only restriction is how much space you have in your vehicle, which depends on whether or not you’re willing to rent something bigger. If you want, you can rent a van to transport your trade show displays and banner stands. When you’re local, your moving costs are lower, making it much easier for you to decide based on factors beyond budget and convenience. Although you still need to consider how long it will take to set up a full size booth with banner stands, the total cost of time and money will be less for you. Of course, if you’re not looking for a full booth, having some banner stands and tabletop displays small enough to fit in a car might be the ideal option for you.
Banner stands for those just out of the office
If you travel very infrequently, your best bet might be to choose something that can be used in your office and will represent you well at a conference, such as banner stands. They’re light, small, and portable, but they tend to show up quite nicely, even in crowded spaces. Tabletop displays also work well for your situation, as they can be reused when not needed for a convention. If you choose a tabletop option, try selecting a cover with something like Velcro, which will allow you to merchandise multiple products with just one tabletop. When boards like this are available, they are frequently used by many non-convention companies as an office bulletin board or update hub.