Advertising on Facebook is beneficial for any business, it helps you get out and interact with your target market. Plus, it helps make building a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular advantages.
this is what they are
Geo-targeting options
The ultimate goal of any campaign is conversion, and getting featured in the right people’s feeds is the best way to do that. When you place an ad on Facebook, they allow you to modify your targeting to users in your area. Interested users who may not have heard of you are a great combination.
Since these users can visit your location (as long as the information about your location, store hours, etc. is complete, of course), you’re basically driving them right to your door.
You can use the events
Do you have an upcoming sale or a gift? show house? Or maybe you plan to organize an event related to your products/services? These are great ways to promote your brand, and by using Facebook’s events feature and entering your information, you can go and be featured in local users’ event feeds.
Facebook displays users’ events based on their location and interests, so there’s a better chance they’ll be interested in your event. Plus, once they click the “Interested” or “I’ll attend” option, Facebook regularly reminds users of the event, so you don’t have to worry about them forgetting it.
Identification with the local culture
A major advantage that local businesses have over larger corporations is their identification with the locals. From homegrown restaurants to local service shops, local businesses understand what the locals are like (aka their market) and what influences them best.
With that, incorporating local idiosyncrasies, such as traditions and quirks, food specialties, or even local recognizables, is a great way to create an impression on your target market. It’s a great way to let them see that you’re not just a business, but that you’re one of them.
Helps you cultivate your relationship with the locals
“Local Favorites” are so called because they have become a go-to solution that is not only convenient, but also worth your time. Those establishments and services that have earned the loyalty of their customers must find ways to maintain and foster that relationship. What better way than with active social media pages, right?
Placing an ad on one of the most used social media platforms allows for comments, messages, photo tags, all great ways to check how your customers are enjoying your business. More importantly, it allows you to talk to them in the space where they feel most comfortable.
Facebook Ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, it also helps relationships flourish. Given its importance, it is imperative to place your Facebook ad needs with a reliable Facebook ad service company. Remember: any campaign is only as good as the people behind it, so make sure you invest in the right team.