Competition in most industries is fierce. You need to connect with your target audience and overcome the noise in a crowded marketplace. Videos are a great marketing tool to help you achieve various goals of your business, whether it’s to improve brand awareness, build trust and authority, or give indecisive leads that extra push to finally close the sale. Optimized videos can also improve your SEO ranking and help you reach a larger audience.
More and more consumers are watching videos before making a purchase decision than ever before. Here are some tips to help you create effective videos to promote your product or service:
Know your niche
Understand and dominate the space you want to dominate. It is essential to do some research before developing the content. Your tone and style will depend on the type of business you are in.
To make videos that convert, you need to establish subject matter expertise that resonates with your audience. Develop videos that not only tell compelling stories about your brand, but also empathize with the needs of your audience.
make a strong impression
The first few seconds of a video can make the difference between capturing an audience and being overlooked and ignored. A 2016 video consumption study revealed that Facebook users who watch the first 3 seconds of a video will keep watching it for at least 30 more seconds.
Having a strong introduction sets the tone for the rest of the video. Create ways to showcase your brand personality and company culture while remaining professional. Introduce people who are likeable and relatable to represent your organization. Research shows that people buy from companies with which they have a positive emotional connection.
Create instructional videos
What better way to make your presentation more compelling to your target market than to make demos or training videos that help them understand what exactly your product is all about and what problems it can address. While it’s important to focus on the product’s features, don’t skip the details about its practical applications and how it can improve your life. How-to videos are a great way to attract new customers and shorten your sales cycle.
Focus on frequently asked questions
Frequently Asked Questions (FAQ) videos allow prospects to quickly and succinctly digest and absorb information about your product. These videos can help customers understand how to get the most out of your product or take advantage of offers they may not be aware of. A good example of a company that uses this technique is IKEA. They have developed a series of videos addressing queries about popular types of furniture. Be sure to keep FAQ videos under 2 minutes so you don’t bore your audience.
End with a strong call to action
Clearly tell your audience what the next steps should be at the end of the video. If they’ve made it this far, they’re most likely expressing great interest in your product. You can direct them to a link so they can learn more or to your e-commerce site where they can purchase the item.
With the proliferation of computer software and applications, it is now very easy and inexpensive to create your own videos. But if you want to develop professional-quality videos that align with your overall marketing strategy, it’s worth enlisting the services of an experienced marketing company.