There are many ways to promote your business on the Internet without spending tons of money on advertising. You may not have wads of cash when you’re starting your business venture, but with a little creativity you can still effectively advertise your products and services online. Before the advent of the Internet, small businesses had only a few ways to market their products at low cost, using methods like printing and distributing flyers or sponsoring local events. There is now a world of opportunity open to you on the world wide web – you just need to know where to look.

Let’s discuss below some ways to promote your business online without breaking the bank.

1. Sign up with Google, Bing and Yahoo – The first step that you should not skip is to register your business in ‘Google Places’. This will allow your business to appear on Google Maps and be easily found in Google searches. The process is very easy: all you have to do is fill out a simple form and then get verified by phone or email. Also register your business with ‘Yahoo Local’ and Bing as these 3 are the major search engines and have huge databases of businesses from all over the world.

2. Press releases – Whenever your business does something newsworthy, don’t hesitate to go public with a press release. Press releases can be very effective in generating publicity for your business. There are many news websites that allow companies to submit free press releases. Try sites like ‘PRLog’ or ’24/7 Press Release’. If you want more exposure, you can opt for paid press release distribution.

3. Participate in online communities – You can find online communities in almost every possible niche where people come together to discuss problems and other things related to that niche. Register an account at some of these online community sites. They are usually free to join. You can get an incredible amount of exposure through active participation on these community sites. You can passively promote your business through a link in the signature or by mentioning your website whenever the context is appropriate.

4. Photo and video sharing sites – Sites like YouTube, Pinterest, Instagram, and Flickr aren’t just for photographers or teens. Any business can make use of these sites to generate traffic and get free exposure. You can post images or videos of your office, staff, events, products, or any other newsworthy content related to your business.