There may be fewer prospects walking through your door or knocking, but they are smarter and ready to do business with who they feel is the most professional and competent!

In my mail today, there was a polished 4-color flyer I received called “Home”, or something like that. Usually it is around 3-5 kitchen companies of various types. This edition had around 8 to 10 COMPANIES.

I see this all the time, companies and individuals panic when showroom traffic is low and they just start spending money on advertising and try to get more people into the same showroom, or lead them to drive in the same way without thinking about the entire marketing system. for your business first.

A. Do you have an “About Us” entry in your business that will show prospects who you are, what your credentials and philosophies are?

B. Do you have a cabinet comparison wall and know how to use it effectively?

C. Do you have a Story Board? and know how to use it effectively?

When these and other systems are set up correctly, the prospect has the feeling that they are learning about the company and how it can help them achieve the kitchen or bathroom of their dreams. Without these and other tools, you’re just another kitchen and bath company “bidding” on the project.

These systems and others don’t cost a lot of money, and potential customers who walk into your showroom are more likely to buy from you because you explained the process to them after LISTENING. (See Socratic Sales Method-:) )

The benefits for each of these systems are:

A. “About Us” at the entrance or near the front will give you the “corporate values, mission statements, and code of honor your company stands for.” ​and 90% of your competitors will NOT have this and this gives you a competitive advantage because you can let what is in writing speak to how great your company is.

B. A cabinet comparison wall will allow you to show the different lines you carry or the different molding treatments that affect the “investment parameter” your prospect wants. Done correctly, this “Sales Center” will be the most profitable square footage in your showroom.

C. A Story Board will be a 6′ to 8′ wall that shows the prospect how your business works from start to finish. You’ll be able to show estimate sheets, design deposit documents (or whatever you do for the initial sale) to the actual contract for real work, drawing examples—everything you need to “Tell the Story” of your company and the good stuff. what is .

These will tell your prospects a story of who you are, what you have, and how you are going to accomplish your project.

These systems can be set up very cheaply and will make your advertising dollars more productive.

Thank you and have a profitable day!