Did you know that approximately 3 out of 4 homeowners use the Internet to sell their property? With such a drastic trend, it amazes me that agents and homeowners still use newspapers to advertise homes and commercial properties. Paying an expensive package for a newspaper ad, only to have it recycled the next day, just doesn’t make sense to me. Why would you want to spend so much money on a form of advertising that lasts for so little time? Not to mention the space restriction and character limits on newspaper ads. Do you really think newspaper advertising is that effective and worth the money? Take a look at the list of sample newspaper ads below:
“+spac 1554 sf hm w/lrg lot fm rm w/fpl den entertainment enjoy the views, 3BR, 2BA cent. H/A city views #74916 Sam 223-3456 $495,000”
Does it look like a promising real estate ad? This newspaper ad looks like a jumbled text message and most readers would not be able to make head or tail of what is being advertised. Why not take advantage of the unlimited space of the Internet? Forget trying to look up the myriad abbreviations to interpret newspaper ads. Real Estate SEO offers real estate agents and homeowners the opportunity to promote their listings online with the freedom to showcase as many personas as they need. Homeowners can showcase their property with attractive images (in color, not the ugly blurry black and white images in the newspapers!). Many homeowners who advertise in newspapers settle for less than the actual value of their property. This is usually due to the frustration of dealing with little to no response from the weeks and months of showing your ad in the newspaper.
Instead of dealing with the newspaper, real estate agents and homeowners can build a website and generate traffic using real estate SEO strategies. Optimizing a real estate website can be through images, floor plans, videos, neighborhood information, descriptive details, and much more. Many homeowners use social media platforms such as Craig’s List, Yahoo! Real Estate, Facebook and YouTube to effectively sell their houses. Craig’s List is a website where users can post and browse through classified ads for free. Focusing on geo-targeted keywords through effective real estate SEO campaigns can attract homebuyers within your locality to visit your website. Many people are giving up reading the newspaper and preferring to surf the Internet to find what they need. The Internet offers users information at their own time and convenience.
Real Estate SEO gives long distance buyers the opportunity to view properties they would be interested in investing in. Trends reveal that online advertising for the real estate industry in particular will progress rapidly and overtake traditional advertising methods in the next 5 years. Targeting buyers online will help homeowners sell their property for the best possible price. Whether you’re a real estate agent or homeowner, Real Estate SEO will get you the sale you need at the right price. Properly optimizing your website through quality SEO methods will result in your home being sold and the deals you want closed.