If you’re looking to cultivate any kind of business venture, online or otherwise, the biggest thing I’ve found is the role of SERVICE in what you’re doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails; it is at the CORE of what determines whether or not a business venture will be successful.

Putting this in perspective, if you consider what a “business” actually “does”, we have witnessed a sea change from a “production” based model to a “service” one in the last 15 years.

Driven by Internet connectivity and advances in engineering techniques, the way to “be productive” in the modern world (particularly in the West) is to provision new products and tools. How they are made should be a secondary concern (very little benefit).

The key, unlike historical production, is that it’s not as important anymore to have “production capacity”… almost everyone has access to that.

What people do not have is a MARKET in which to offer their products. This market (depending on the type of business you end up growing) will determine the PRICE of the product and if it is something they will consider using.

The point is that if you are looking to “get into” the business, the most important thing you SHOULD consider is what kind of SERVICE you will be able to provide as a professional. This service, applied using your own products/tools or someone else’s, is the real secret behind why some companies “always” seem to grow, while most struggle.

This tutorial aims to explain how it works and what to do if you are looking to get involved in the business world.

Service makes the world go round (literally)

Most people get into “business” because they have an idea that they want to pursue.

Perhaps they wanted to start their own clothing line, have some kind of “lifestyle” business (bodega/farm, etc.), or get involved in a particular field (cosmetics/modeling) – the hallmark of “failed” businesses. “Usually begins with someone’s melancholic wish. for “self-employment”.

This is a lie. People don’t care that you started a “business” and all the stories you read about a 12 year old CEO being in his fifth company are only there because the publication wanted something new to keep their readers coming back.

The simple reality is that MOST people only move out of necessity. The “necessary” they consider a product to be for their life is how much value they will place on it (and therefore a price).

The way to ensure YOUR products are bought is to create a need for their use. Don’t even think about “selling it” [most] People are not stupid; they will attach a price to any product they consider essential to their life. No one argued about the cost of life-saving heart surgery…and the same principle exists in every other business. People pay you in direct proportion to how much you really “care” about what you’re doing.

The most important thing to realize is that “service” is at the CORE of what gets people interested in a business.

It’s not your “products” or even your “staff”, it’s what they DO on a daily basis that drives RESULTS. This “activity” is what the market recognizes and ultimately attracts.

Think about it.

  • Apple does not “manufacture” its products. They design and create all the components, etc. Your service is design.

  • You are there do “manufacture” their products because no one else can do it as well as they can.

  • amazon are In fact a digital logistics company – nobody it is capable of storing and sending as many packets as they are.

If you want to get into the “business” come up with a RESULT that you can provide to a market.

  • 10,000+ Twitter followers in the first 60 days

  • 150+ YouTube subscribers in the next 90 days

  • conversational Italian in 14 days GUARANTEED

  • Brand lessons from Ferrari + Lamborghini

  • CUSTOM SHIRTS CUSTOM SUITS pay you

If you’re looking to “start” a business, the BEST thing to do is look at what people are ALREADY looking to buy (just browse the “best sellers” section of any marketplace).

This gives you a direct indication of *exactly* what they are budgeting for (what they are willing to PAY). This allows you to deliver this RESULT as a service (ie in your own way), giving you the ability to start attracting customers by virtue of how effective you are in delivering those results.

The BIGGEST problem I’ve ever seen is leading with a product, or even a “solution”. I hear it all the time: “What problem does your business solve?”… Almost no one who buys a product thinks they have a “problem.” Rather, they are looking for a particular SERVICE that can be provided to improve their life in some specific way. Or, as Gary Halbert said, “Your marketing should make your pupils dilate.”

Think of it this way: who would you rather do business with: “World’s LARGEST social media agency” or “The ONLY agency that GUARANTEES OVER 10,000 FOLLOWERS in the NEXT 30 DAYS or your money back.” While the former works for established businesses, the latter works for ANY business, especially new ones.

Do you realize you’re not really selling anything on the “process” of how you achieve results? This comes later; you must stipulate EXACTLY what the buyer will get for their time/money, which in the case of “social media” is followers. For SEO, it’s #1 in Google rankings and for “programming”, it’s building a “SAAS RECURRING BUSINESS”.

Obviously, the way in which these various outcomes are cultivated is vital. But the irony is that no one cares how you do it…as long as it’s legit.

This is why some companies “always” seem to win: their “service” is based on providing particular RESULTS. They ignore (outsource) everything else.

If you start a business, it is “country” to focus on service

In conclusion, if you’re thinking of “starting” a business, the key is to forget about yourself and focus entirely on the underlying results you can deliver to the customer.

If you don’t have the skills to deliver such results, you need to get to work developing them (which can be done on the job).

Think of each transaction from the perspective of what it can add to the commitment. Don’t be afraid to “give away the family silver” (in “secret” terms): the 99% won’t compete with you, and the guy who will rip you off will jump on the next fad he finds.

The most important thing you need to do from a business perspective is to identify the various “services” you can, or can provide, to anyone with the right budget.