Teenagers still love to buy CDs, especially when a popular artist comes out that people want to be able to buy music from in bulk. With the prices involved with big chain stores like Sam Goody’s and Virgin Megastores, the idea of discount CD cards is a great idea. With discount cards creating cheaper prices, many of the artists support the idea of a discount card to create more record sales.
The fact is that when you’re starting out and you get your first record deal, you almost worry about the idea of getting more out of your music instead of selling a ton of records and making a ton of dollars up front.
With the rise of music-sharing sites like Napster having a huge impact on the number of record sales among teens, record companies have to find a new way to compete. One way to level the playing field a bit against music sharing sites is through these gift cards. This means that famous record executives like Berry Gordy and Clive Davis should also be supporting the idea of these discount cards. It’s a small step to offer discount cards as a way to compete against these free music sharing sites, but the truth is that everything helps. Of course, people like Berry Gordy and Clive Davis have already made enough money, so they tend to underestimate the value of a CD discount card.
Other people in the music business would discourage teens from using a discount card because they already know how many pieces of the pie they have to divvy up. If we’re already talking about such a small piece of cake, you won’t want your slice to shrink any further. This is an inaccurate assessment of the value of CD discount cards.