Techniques for Naming Your Tutoring Business

Parts of the trade name

Small businesses or startups often have two parts to their business name. The first part can be described as the unique part and the second part is the descriptive part. Some people try to just use a unique name for their business without a descriptive part. In general, this is a bad idea for small businesses because without the descriptive part people won’t know what services your business offers. Over time, as your brand becomes known in your market, you should be able to remove the descriptive part of your name and people will still know what business you are in.

The unique part of a business name takes many forms. The following list contains several variations of the single part that are often used to tutor trade names.

Aspirational

Mentoring companies often use words related to success, goal achievement, and success, as these are some of the reasons people hire tutors. Words like “Elite”, “Ivy”, “A +”, etc., are examples of aspirational words. Check out the thesaurus for more ideas for your business. Words like these are great for a mentoring business name because people will start to associate your business with success.

Geography

Mentoring companies often operate in specific geographic markets, so including your market name in your business name is a good strategy. For example, you can name your business “Grand Rapids Tutoring” if your business is based in Grand Rapids. A name that includes your location is an effective way to communicate to people in your area that you offer tutoring for your area.

Unique value

Many companies have a unique value proposition, something that sets them apart from their competitors. If your business offers some kind of unique value to customers, you may want to include it in your business name. Examples include words like “Travel,” “One-to-one,” or “Total math.” Unique value propositions can be related to your teaching method, grade level, subject area in which you specialize, etc.

Specific issue

If your tutoring company specializes in a single topic, you may want to create a unique name related to the topic you specialize in. Unique names can include words in a foreign language you teach, terminology like “Pi”, or names of influential figures in your field like “da Vinci,” “Pascal,” or “Einstein.”

Personal name

Using your own last name in the name of your tutoring company is another useful technique for naming your company. Many successful companies have used this naming technique (ie Kumon, Huntington Learning Centers in the United States, Kip McGrath in Australia. This technique can become even more effective if you are already known for your work in the field of education.

The second part of your business name should be the descriptive part. Including words like tutoring, tutors, education, academy, learning, learning center, etc. The descriptive part of your business name is what tells people what your business does. This is very important when your business is just starting out as you want to start to make a link between the unique part of your business name and the descriptive part in people’s minds.

Business Name Generator Tutoring

To help you come up with some ideas for a tutoring business name, you may find this name generator helpful: Tutoring Business Name Generator

Conclution

The above naming techniques should help you generate several ideas. By creating different combinations of the unique and descriptive parts, you can create even more name variations. Create a list of your best ideas and ask your friends or co-workers which ones they like the best and you will have a name that will help your business grow and establish a strong brand.

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