Pay per click advertising is considered to be one of the most used digital marketing methods available to marketers around the world. It serves a wide range of clients, from small and medium-sized businesses to Fortune 500 companies. Whether you’re still starting your digital marketing campaigns or just want to know what pay-per-click (or PPC) advertising is, here’s a brief description.
What is PPC?
In a nutshell, PPC is a strategy where advertisers strategically place ads on websites or search engines. For PPC to work, you need to practice some strategies and techniques. For PPC advertising using search engines, for example, you need to generate the right keywords for your business. These keywords (as the name implies) will be the key to the success of your strategy.
How does it work?
If you look at traditional (and some modern) advertising methods, companies pay a flat fee for a certain ad. For PPC, advertisers only pay for each person who clicks on their link in search engines. This just means that you can significantly reduce your advertising costs with PPC. Basically, you “bid” on keywords that are related to your website/business and the cost varies depending on the keyword itself and many other factors.
There are quite a few advantages to using PPC. Here is a simple list of reasons why some businesses prefer PPC over other digital marketing methods.
- Total control – PPC allows advertisers full control over the campaign. You will be given the power to monitor and make changes to the cost, placement and creation of each ad campaign.
- Cost – PPC works for companies with a large budget, but it can also be used by people who have a very tight budget. You only pay for the traffic you receive through the campaign, so you never have to worry about paying for anything again.
- Velocity- Setting up a PPC campaign takes between a few minutes and an hour. You will immediately see the results of your campaigns within minutes of launching.
- Focus- PPC provides you with a feature where you can position your ad to reach your target audience with pinpoint accuracy. Compared to other forms of advertising, it is a much more focused strategy.
- Follow-up – You can easily track everything in your PPC campaign. From raw data, costs, and other metrics, you can be sure data will be available on demand for those changes.
PPC tips for beginners
- Always install Google Analytics on your websites. People sometimes ignore this because they think it’s unnecessary or too much work. Trust me, it’s worth every second you spent installing it and more. Google Analytics is a good way to track and record visitors to your site. It will also give you an idea about the behavior of your visitors. Combined with Google AdWords, you can create a powerful campaign that is sure to fit your needs.
- To maximize your PPC campaign, make sure you can find that “one thing” that separates you from your competition. Remember that PPC is all about the keywords and the ad itself.
- If you think PPC is too much for you, find someone who does it for a living. I know this may be a bit unnecessary for some, but having a professional is sometimes the difference between success and failure. You can always try your hand at PPC, but if all else fails, call the bigwigs and you’ll never regret it.