You may have heard that longer blog posts are “better” than shorter ones. But what matters most is the content, not the length. Short blog posts, 300 to 500 words, also serve a purpose. This is why it is really better to include long and short posts.
Once you learn how to write short, impactful posts, you will see the benefits of doing so.
Start with a compelling title
You know it’s true You read a post, or anything, depending on the title you clicked on. Your headline should tell the reader what is in the content without being absurd or misleading. Tell them what you are going to say to make the most impact.
A short blog post with all the fluff removed will go a long way because it is based on one topic and one main point. You won’t have to worry about losing your readers’ attention with a short post that imparts an important point to the reader. Good editing will help make short blog posts impactful.
Make it scannable
People read differently online than on paper. On paper, people always read from left to right. People online tend to scan something top to bottom first, looking at the left side of the page. Using bullet points, headlines, and eye-catching headlines will help guide the reader.
Laser focus of the subject
A short post needs a laser-focused topic to consider with a main point. For example, instead of “5 reasons for XYZ” you may want to write about “The most important reason for XYZ”.
Engage your readers
Always ask for feedback. It can make a big impact with engagement after your topic is posted. This makes the short blog post worth more than a larger post in terms of shareability and activity.
Include relevant images
Using the correct images for your posts has a new weight, because the better your image is, the more likely it is that those who read it will share it. A well-composed blog post paired with the right image will make a big impact.
Know your audience
What platforms does your audience use to access your content? How can you personalize your content to match the needs, wants, and preferences of your audience? What does your audience want and need to know? Any way you can do it will greatly enhance the impact of your short posts.
Short blog posts also take less time to write than longer posts. They don’t have to hold the reader’s attention for that long and focus on just one topic at a time. Focus each short blog post on a one-minute topic that is important to your audience for the greatest impact.