Foreclosure Cleanup: Recession-Proof Marketing for a Recession-Induced Business Opportunity

Foreclosure cleanup is an extremely lucrative business opportunity, especially in the current economic climate. And, it is likely that it will be for some time to come. This partly explains why so many jump on it. But, like any business, you have to market, consistently, to make it worth your while.

Many are going into foreclosure cleanup businesses right now thinking the jobs will magically appear somehow. They will not. If you don’t have money for marketing, how can you capitalize on this business opportunity? The following is a free marketing idea that works.

Rental Foreclosure Cleanup Company – No Job is Too Big or Small!

How about that for your brochure title? Yes, a simple brochure is one of the most effective marketing tools you can use to get the word out about your foreclosure cleanup company. The following is a step-by-step plan for marketing your foreclosure cleanup company using brochures.

How to Design an Effective Flyer for Your Foreclosure Cleanup Business

Headline: As mentioned above, your title should state exactly what you do. It should be in large, bold letters. If possible, use a color printer so you can choose bright colors that stand out. If that’s not possible, choose brightly colored paper. That way, even if your print is black, the flyer will still be noticeable.

Body Copy: In the main body of the flyer, list the main services you offer. Don’t try to cram all the services you offer because it can make the brochure look cluttered. The idea is to get the person interested in your foreclosure cleanup services. You can put your website address on the flyer so they can visit you and get your full list of services.

Leave plenty of space between paragraphs in your foreclosure cleanup brochure; Again, you want to grab the initial attention of a potential customer. Brochures that are too full of copy repel prospects, not attract them.

Foreclosure Cleanup Marketing Tip: State Benefits, Not Features

If you don’t remember anything else about marketing your foreclosure cleaning business, remember this: customers don’t buy features; they buy benefits. What is the difference? A feature describes some aspect of your foreclosure cleanup business. You can say something like, “We offer excellent customer service.”

A benefit, on the other hand, tells the customer what’s in it for them. In advertising, it is known as the WIIFM (What’s In It For Me) principle. A benefit statement says, “We can help you sell more homes with our foreclosure waste collection service” or “Clean, repair and paint your foreclosed properties in 24-48 hours.” See the difference?

Once you’ve designed the perfect flyer describing your foreclosure cleanup business, drop it off at local real estate offices (in person); post them on community bulletin boards (eg, at your grocery store and restaurants); and monitoring. Your phone will soon be ringing with foreclosure cleanup jobs. Rinse and repeat, and you’ll be on your way.

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