Well, you’ve finally written your eBook! Great, now what do you do with it? As an author who focuses on the web, rather than print, you have many options. Today, many freelance writers use Amazon and Lulu to publish printed books (PDF versions) or make their own publications. So what approach should you take? It doesn’t matter, both are good options.
If you’re just starting out, you’d better get your e-book for sale on both Lulu.com and the Amazon Kindle Store. The main reason for this is that by placing your e-books on multiple sites, you can target a wider audience and maximize your earnings. But the questions still beg, which one should I use? Is it better to market my books more on Amazon than with Lulu? What site can I earn the most money? Don’t stop reading; the answer is only a few paragraphs away.
Lulu’s books
It is not difficult at all to list your e-books on Amazon or Lulu; the process is roughly the same for both. The biggest difference is that Lulu.com requires you to create an account before you can log in, but don’t worry, it’s free. Once you are done, you can start a new project. Choose between the two project options presented; you want to select the eBook option. Next, you want to describe the e-book and provide a summary; This is what buyers see, so make sure it’s informative and engaging. Once that’s done, you’ll want to upload your formatted e-book and an eye-catching cover. The last thing you need to do is set a sale price and review your listing to make sure you are okay with everything.
Amazon Kindle KDP
To sell your eBook on Amazon, go to kdp.amazon.com. Follow the steps on the site to create your account, which is also free. Scroll to the bottom of the page and click on the link titled “Self-Publish with Us.” Select ‘Amazon Kindle’ on the next page; This will take you to the Amazon digital book platform. In order for people to read your e-books on any of the Kindle devices, you must format your book to digital text; there are a number of tools available to accomplish this task. Once you upload a properly formatted file, it will automatically be converted to an e-book for download to an e-reader. If there are no problems, all you have to do next is provide a description and set a price for your book.
conclusion
The fact that it is so easy to include your book in Amazon’s Kindle KDP or Lulu books, you can choose whichever one you want first. My recommendation is Lulu for their print-on-demand books and Amazon for their e-books. Either way, the whole process shouldn’t take more than an hour to complete. In fact, go by one day and do one after another. You can load as many books as you like if time permits; this will allow you to have multiple books on the two different sites.
When it comes to marketing, you don’t have to worry. The Amazon and Lulu brands are well known and their marketing dominates their respective industries. But you should also take the time to market your e-books. For example, you can do this with an attractive sales page, links to your e-book pages, message boards, and more. Promote on both Amazon and Lulu, but focus your efforts more on Lulu. Lulu allows you to keep a higher percentage of the profits compared to Amazon.
As previously stated; the Kindle is one of the best e-book readers on the market. Although it is widely used, not everyone has a Kindle. Therefore, your market will only target this section of buyers; This doesn’t mean you don’t need to promote your Amazon Kindle book, you do. But you also don’t want to leave your PDF e-book on Lulu.com without any sales. Since many people can download e-books on their tablets and smartphones, you can earn more money by publishing your e-book on Lulu.
Simply put, if you want to sell an ebook, be sure to maximize your profit by employing different selling options. Lulu and Amazon are two examples, but there are other sites that allow you to do the same. Don’t discount other means of marketing your e-books. Creating a landing page and using social media are equally helpful, but Lulu and Amazon are two well-known and preferred desktop publishing programs.